We don’t do bells and whistles. We do strategy, employing “new media” tools with a purpose and a plan. Evolution Strategies specializes in new media strategies and content development for progressive advocacy groups and political candidates. We help our clients cost-effectively use grassroots mobilization and viral marketing tools, including text messages, Web sites, audio and video podcasts, blogs, online social networks and e-mail.
Inform, Persuade, Mobilize and Build Community
Whether it’s a podcast, a vlog (video blog) or a mashup (an integration of multiple sources of Web-based content), it’s just a buzzword - unless you know how to use it. When new media tools are deployed strategically - with clear goals and achievable objectives - and with effective messages, they can have a huge impact.
We’ll help you figure out which tools to employ and how to adapt your messages to those mechanisms. And then we’ll build the system or work with your staff to get it built.
New Media - a Necessity, Not a Choice
New media mechanisms are becoming less of an option and more of a requirement. That’s because people –whether members of your organization or other constituencies – are getting harder and harder to reach through traditional means. They seek information online and through their cell phones and PDAs. They’re entertained on their iPods, TiVos, and yes, mobile phones. Direct mail and conventional TV and radio aren’t going away of course, but they’re becoming less and less efficient as mechanisms for delivering messages to specific audiences. Content providers, whether advocacy organizations or media companies, increasingly must provide content the way their target audiences want it. That means it delivering messages through multiple channels with as much individualization as possible.
Honing Presentation Skills to Get the Most Out of New and Traditional Media
To make the most effective use of your communications channels, your spokespersons must know how to speak with confidence. They must know how to structure a speech and develop quotable words and phrases (yes, sound bites). And when they are not in control of the medium, i.e. they are being interviewed on someone’s program or Web site, they must know how to handle the tough questions. Evolution Strategies’ Grant Perry, an experienced TV anchor and correspondent as well as media trainer, can help you. For details, please click here.
Member: The American Association of Political Consultants and the Online News Association
