http://evolutionstrategies.net/wp EvolutionStrategies.net Tue, 08 Jan 2008 14:47:43 +0000 http://backend.userland.com/rss092 en Today's journalism and other communications students by choice or necessity will be media entrepreneurs at various points in their careers. Relatively few of them can expect to work for a big media company for most or even part of their careers. That's the reality in a media landscape that's evolving ... http://evolutionstrategies.net/wp/index.php/news/global-media-entrepreneurship-finding-paths-to-the-future.html How Do You Create Messaging That Won't Annoy or Be Ignored? Focus on Viewers' Interests and Leave Room for Interactivity If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer's $775 million 2007 revenue estimate. But much of the attention ... http://evolutionstrategies.net/wp/index.php/uncategorized/the-key-to-web-video-advertising.html A NEW POLL FROM SEATTLE-BASED Global Market Insite (GMI) has found that 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30. Read the full story on Online Media Daily http://evolutionstrategies.net/wp/index.php/uncategorized/17-of-voters-using-social-network-sites-to-research-us-presidential-candidates.html It's easy to say that the New York Times and other newspaper companies are screwed, but sometimes it helps to actually run the numbers. Do you know why they're screwed? It's actually not the cost of paper, ink, trucks, printing plants, and other physical distribution expenses. Rather, ... http://evolutionstrategies.net/wp/index.php/news/running-the-numbers-why-newspapers-are-screwed.html The four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc. Read the full Reuters report http://evolutionstrategies.net/wp/index.php/news/half-of-web-time-spent-viewing-content-study.html More moves from traditional media into mobile: Gannett (NYSE: GCI) is launching over 100 mobile Internet sites to beef up its presence in the growing local information market. The sites—covering 84 daily newspapers, 19 local broadcast Web sites and USA Today—will feature news, sports, weather and other local information... Read the ... http://evolutionstrategies.net/wp/index.php/news/gannett-launches-100-local-mobile-sites.html The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011. The forecast comes against a backdrop of declining advertising sales reported by newspaper groups this year in spite of continued strength in the US economy. The findings are from a ... http://evolutionstrategies.net/wp/index.php/news/online-ads-to-overtake-us-newspapers.html YouTube will add software to automatically detect copyrighted videos this fall, possibly September, according to a lawyer defending the video sharing site and parent Google against Viacom’s claims of copyright theft. Viacom filed suit last March seeking $1 billion in damages and an injunction; that has been combined with another ... http://evolutionstrategies.net/wp/index.php/news/viacom-google-copyright-case-underway-youtube-to-add-video-fingerprinting.html Following a strong tradition of being the first regarding mobile technologies integration with US politics, the John Edwards campaign, as of last night, became the first US political campaign to launch a mobile fundraising initiative. But they did not go through the carriers or Paypal to do it. Instead, they ... http://evolutionstrategies.net/wp/index.php/news/techpres-edwards-tries-mobile-fundraising.html Barack Obama has launched an SMS service to support his presidential campaign. He’s made it easy to join: People just send “Go” to OBAMA (62262)... Read the full story on MocoNews http://evolutionstrategies.net/wp/index.php/news/obama-launches-text-message-program.html