Posted by gp on 04 Jan 2008 | Tagged as: News and Events, New Media Resources, new media market research, traditional media, Media Entrepreneurship
The character of the next era, far from inevitable, will likely depend heavily on the quality of leadership in the newsroom and boardroom… it will require renegades and risk-takers to break from the conventional path and create new directions… the transformation facing journalism is epochal, as momentous as the invention of television or the telegraph, perhaps on the order of the printing press itself.
- Project for Excellence in Journalism’s “State of the News Media 2007”
The monumental changes underway in the media marketplace are transforming media executives and journalism students into entrepreneurs. Whether by choice or necessity, at some point in their careers they almost certainly will find themselves launching new media enterprises or being tasked by traditional media companies to deal with social and technological change.
Many of these managers and students will produce innovative ideas for enterprises in news, marketing, advertising and public affairs. But ask editorial managers to forecast the costs, revenues and risks relating to new ventures, and often they won’t be equipped to produce the answers. Many don’t know how to do a business plan or a profit and loss statement, how to obtain financing, how to allocate resources, how to market and syndicate content, how to manage expansion and growth, how to structure deals with technology or marketing partners, or how to protect intellectual property. At the same time, business managers in news companies often don’t fully comprehend editorial imperatives and how the editorial side works. That handicaps their ability to innovate. The reality is that few news media executives understand what it takes to turn themselves and their employees into entrepreneurs.
A Paralyzing Knowledge and Skills Gap
Understanding both the business environment and the key elements of success in entrepreneurship are prerequisites to developing sustainable editorial and business models in the new world of fragmented audiences, citizen journalism, social networking platforms, online video, ubiquitous free content, mobile and on-demand content delivery, highly targeted marketing and rapid development of new technologies.
Training for the 21st Century News Business
Evolution Strategies’ site about the news business, 21stNews, is developing training programs to boost media entrepreneurship in the US and abroad. We will give media executives, journalists and journalism students the entrepreneurial and management skills they need to develop sustainable business models. We will provide leads on the newest and best tools to develop, market and distribute news content. And we will establish a dynamic community that will maintain an ongoing conversation about not just surviving, but thriving in the news business.
Talk to Us
We’re interested in what you have to say. We want to hear your ideas about training curricula that would meet your needs as a media company or university journalism program. And we’re ready to help you solve problems. We have a team of experienced and innovative experts on entrepreneurship and the news business.
Posted by gp on 24 Sep 2007 | Tagged as: Uncategorized, News and Events, New Media Resources, online video, online Advertising
How Do You Create Messaging That Won’t Annoy or Be Ignored? Focus on Viewers’ Interests and Leave Room for Interactivity
If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer’s $775 million 2007 revenue estimate. But much of the attention paid to the ad channel is because there are still so many unknowns — what’s a standard view? What’s the best way to distribute video ads? And, most importantly, what kinds of ad formats do consumers find most effective (and least annoying)?
Posted by gp on 19 Mar 2007 | Tagged as: News and Events, New Media Resources
White-label mobile search provider Medio Systems has jumped on the ad-serving bandwagon, taking the wraps of its performance-based Medio MobileNow Ad Network. Amp’d Mobile will be the first of Medio’s operator customers to use the network to deliver sponsored ads next to search results. Other operator customers (Medio’s current partners include Verizon Wireless, T-Mobile and TELUS Mobility) are expected to come on board in the “next 90 days,” the company said in a statement.
Posted by gp on 02 Mar 2007 | Tagged as: New Media Resources
Thinking Points: Communicating our American Values and Vision is George Lakoff and the Rockridge Institute’s handbook for the grassroots progressive community. You, the progressive community, have expressed a need for a short, easy-to-read systematic account of the progressive vision, for the morals and principles that apply across issue areas, and for all the essentials of framing. That, along with extensive argument analysis and an important new explanation of the so-called political center, is what we’ve written. We are confident that this book will empower progressives to express themselves in an authentic, values-driven fashion.
Posted by gp on 14 Feb 2007 | Tagged as: New Media Resources
By ROBERT LEVINE
February 12, 2007
Since there are so many blogs about blogs, perhaps it is only natural that someone would start an online political site about online politics.
Techpresident.com, which officially begins publishing today, will cover the online aspects of the coming presidential campaign, from candidates’ efforts to establish an Internet presence to how their supporters use social networking technology.
Read the full New York Times article
Posted by gp on 27 Jan 2007 | Tagged as: New Media Resources
New Politics Institute: “The technology and media worlds are in the midst of a transformation that is profoundly affecting politics.”
NDN has an excellent series of videos about the new tools that are changing political advocacy and will be critical in ‘08.
Posted by gp on 02 Jan 2007 | Tagged as: New Media Resources
Interesting program from KCRW radio:
Newspaper circulation is falling from coast to coast. Are they about to go extinct?
Posted by gp on 29 Dec 2006 | Tagged as: New Media Resources
The era of mass media is giving way to one of personal and participatory media, says Andreas Kluth. That will profoundly change both the media industry and society as a whole.
Posted by gp on 29 Dec 2006 | Tagged as: New Media Resources
26 million Americans were logging on for news or information about the campaign on a typical day in August, the highest such figure recorded by the Pew Internet Project.
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