Posted by gp on 04 Jan 2008 | Tagged as: News and Events, New Media Resources, new media market research, traditional media, Media Entrepreneurship
Today’s journalism and other communications students by choice or necessity will be media entrepreneurs at various points in their careers. Relatively few of them can expect to work for a big media company for most or even part of their careers. That’s the reality in a media landscape that’s evolving at a phenomenal pace.
In my view, there’s way too much pessimism about the future of the news business and journalistic standards and practices. Of course there are challenges and uncertainties. But the opportunities are tremendous for those willing and able to think and manage entreprenurially whether in a start-up or an established media company. The problem is that many communications students don’t know very much about what it takes to start and grow a business. How to raise money, how to do a business plan, how to adapt to changing circumstances, how to hire the right people - all of this is a relative mystery.
That’s why I’ve incorporated entrepreneurship into the course I teach on the future of news at Johns Hopkins University. And it’s why I’ve embarked on a very exciting project at George Washington University in Washington, DC. I’m developing a new program in global media entrepreneurship at GW’s School of Media and Public Affairs. Its mission will be to foster education and research relating to media entrepreneurship around the world. The program will train journalism and other communications students to think entrepreneurially and to manage innovation and entrepreneurial enterprises. It will offer courses, conduct research and host conferences in the following areas, among others:
The global media entrepreneurship program will be affiliated with a major business school in the UK and a Washington-based international journalists center.
I’ll have much more to tell you in the near future!
Grant Perry
Posted by gp on 24 Sep 2007 | Tagged as: Uncategorized, News and Events, New Media Resources, online video, online Advertising
How Do You Create Messaging That Won’t Annoy or Be Ignored? Focus on Viewers’ Interests and Leave Room for Interactivity
If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer’s $775 million 2007 revenue estimate. But much of the attention paid to the ad channel is because there are still so many unknowns — what’s a standard view? What’s the best way to distribute video ads? And, most importantly, what kinds of ad formats do consumers find most effective (and least annoying)?
Posted by gp on 19 Mar 2007 | Tagged as: News and Events, New Media Resources
White-label mobile search provider Medio Systems has jumped on the ad-serving bandwagon, taking the wraps of its performance-based Medio MobileNow Ad Network. Amp’d Mobile will be the first of Medio’s operator customers to use the network to deliver sponsored ads next to search results. Other operator customers (Medio’s current partners include Verizon Wireless, T-Mobile and TELUS Mobility) are expected to come on board in the “next 90 days,” the company said in a statement.
Posted by gp on 02 Mar 2007 | Tagged as: New Media Resources
Thinking Points: Communicating our American Values and Vision is George Lakoff and the Rockridge Institute’s handbook for the grassroots progressive community. You, the progressive community, have expressed a need for a short, easy-to-read systematic account of the progressive vision, for the morals and principles that apply across issue areas, and for all the essentials of framing. That, along with extensive argument analysis and an important new explanation of the so-called political center, is what we’ve written. We are confident that this book will empower progressives to express themselves in an authentic, values-driven fashion.
Posted by gp on 14 Feb 2007 | Tagged as: New Media Resources
By ROBERT LEVINE
February 12, 2007
Since there are so many blogs about blogs, perhaps it is only natural that someone would start an online political site about online politics.
Techpresident.com, which officially begins publishing today, will cover the online aspects of the coming presidential campaign, from candidates’ efforts to establish an Internet presence to how their supporters use social networking technology.
Read the full New York Times article
Posted by gp on 27 Jan 2007 | Tagged as: New Media Resources
New Politics Institute: “The technology and media worlds are in the midst of a transformation that is profoundly affecting politics.”
NDN has an excellent series of videos about the new tools that are changing political advocacy and will be critical in ‘08.
Posted by gp on 02 Jan 2007 | Tagged as: New Media Resources
Interesting program from KCRW radio:
Newspaper circulation is falling from coast to coast. Are they about to go extinct?
Posted by gp on 29 Dec 2006 | Tagged as: New Media Resources
The era of mass media is giving way to one of personal and participatory media, says Andreas Kluth. That will profoundly change both the media industry and society as a whole.
Posted by gp on 29 Dec 2006 | Tagged as: New Media Resources
26 million Americans were logging on for news or information about the campaign on a typical day in August, the highest such figure recorded by the Pew Internet Project.
