Posted by gp on 24 Sep 2007 | Tagged as: Uncategorized, News and Events, New Media Resources, online video, online Advertising
How Do You Create Messaging That Won’t Annoy or Be Ignored? Focus on Viewers’ Interests and Leave Room for Interactivity
If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer’s $775 million 2007 revenue estimate. But much of the attention paid to the ad channel is because there are still so many unknowns — what’s a standard view? What’s the best way to distribute video ads? And, most importantly, what kinds of ad formats do consumers find most effective (and least annoying)?
