Posted by gp on 24 Sep 2007 | Tagged as: Uncategorized, News and Events, New Media Resources, online video, online Advertising
How Do You Create Messaging That Won’t Annoy or Be Ignored? Focus on Viewers’ Interests and Leave Room for Interactivity
If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer’s $775 million 2007 revenue estimate. But much of the attention paid to the ad channel is because there are still so many unknowns — what’s a standard view? What’s the best way to distribute video ads? And, most importantly, what kinds of ad formats do consumers find most effective (and least annoying)?
Posted by gp on 08 Aug 2007 | Tagged as: News and Events, new media market research, online Advertising
The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011.
The forecast comes against a backdrop of declining advertising sales reported by newspaper groups this year in spite of continued strength in the US economy.
The findings are from a widely-watched annual research report on the media sector by Veronis Suhler Stevenson (VSS).
Read the full story on FT.com
