Posted by gp on 04 Jan 2008 | Tagged as: News and Events, New Media Resources, new media market research, traditional media, Media Entrepreneurship
The character of the next era, far from inevitable, will likely depend heavily on the quality of leadership in the newsroom and boardroom… it will require renegades and risk-takers to break from the conventional path and create new directions… the transformation facing journalism is epochal, as momentous as the invention of television or the telegraph, perhaps on the order of the printing press itself.
- Project for Excellence in Journalism’s “State of the News Media 2007”
The monumental changes underway in the media marketplace are transforming media executives and journalism students into entrepreneurs. Whether by choice or necessity, at some point in their careers they almost certainly will find themselves launching new media enterprises or being tasked by traditional media companies to deal with social and technological change.
Many of these managers and students will produce innovative ideas for enterprises in news, marketing, advertising and public affairs. But ask editorial managers to forecast the costs, revenues and risks relating to new ventures, and often they won’t be equipped to produce the answers. Many don’t know how to do a business plan or a profit and loss statement, how to obtain financing, how to allocate resources, how to market and syndicate content, how to manage expansion and growth, how to structure deals with technology or marketing partners, or how to protect intellectual property. At the same time, business managers in news companies often don’t fully comprehend editorial imperatives and how the editorial side works. That handicaps their ability to innovate. The reality is that few news media executives understand what it takes to turn themselves and their employees into entrepreneurs.
A Paralyzing Knowledge and Skills Gap
Understanding both the business environment and the key elements of success in entrepreneurship are prerequisites to developing sustainable editorial and business models in the new world of fragmented audiences, citizen journalism, social networking platforms, online video, ubiquitous free content, mobile and on-demand content delivery, highly targeted marketing and rapid development of new technologies.
Training for the 21st Century News Business
Evolution Strategies’ site about the news business, 21stNews, is developing training programs to boost media entrepreneurship in the US and abroad. We will give media executives, journalists and journalism students the entrepreneurial and management skills they need to develop sustainable business models. We will provide leads on the newest and best tools to develop, market and distribute news content. And we will establish a dynamic community that will maintain an ongoing conversation about not just surviving, but thriving in the news business.
Talk to Us
We’re interested in what you have to say. We want to hear your ideas about training curricula that would meet your needs as a media company or university journalism program. And we’re ready to help you solve problems. We have a team of experienced and innovative experts on entrepreneurship and the news business.
Posted by gp on 24 Sep 2007 | Tagged as: Uncategorized, News and Events, New Media Resources, online video, online Advertising
How Do You Create Messaging That Won’t Annoy or Be Ignored? Focus on Viewers’ Interests and Leave Room for Interactivity
If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer’s $775 million 2007 revenue estimate. But much of the attention paid to the ad channel is because there are still so many unknowns — what’s a standard view? What’s the best way to distribute video ads? And, most importantly, what kinds of ad formats do consumers find most effective (and least annoying)?
Posted by gp on 22 Aug 2007 | Tagged as: Uncategorized, News and Events, new media market research, social networks, Politics
A NEW POLL FROM SEATTLE-BASED Global Market Insite (GMI) has found that 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30.
Read the full story on Online Media Daily
Posted by gp on 14 Aug 2007 | Tagged as: News and Events, traditional media
It’s easy to say that the New York Times and other newspaper companies are screwed, but sometimes it helps to actually run the numbers. Do you know why they’re screwed? It’s actually not the cost of paper, ink, trucks, printing plants, and other physical distribution expenses. Rather, it’s the cost of content creation.
Senior New York Times reporters believe they are underpaid, and, relative to other highly educated folks at the peak of their professions, they sure are. But relative to the online revenue they generate, those talented reporters, columnists, editors, and researchers actually cost a fortune.
Read the full post on Silicon Valley Insider
Posted by gp on 14 Aug 2007 | Tagged as: News and Events, new media market research
The four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc.
Posted by gp on 14 Aug 2007 | Tagged as: News and Events, mobile communications
More moves from traditional media into mobile: Gannett (NYSE: GCI) is launching over 100 mobile Internet sites to beef up its presence in the growing local information market. The sites—covering 84 daily newspapers, 19 local broadcast Web sites and USA Today—will feature news, sports, weather and other local information…
Read the full story on MocoNews
Posted by gp on 08 Aug 2007 | Tagged as: News and Events, new media market research, online Advertising
The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011.
The forecast comes against a backdrop of declining advertising sales reported by newspaper groups this year in spite of continued strength in the US economy.
The findings are from a widely-watched annual research report on the media sector by Veronis Suhler Stevenson (VSS).
Read the full story on FT.com
Posted by gp on 31 Jul 2007 | Tagged as: News and Events
YouTube will add software to automatically detect copyrighted videos this fall, possibly September, according to a lawyer defending the video sharing site and parent Google against Viacom’s claims of copyright theft. Viacom filed suit last March seeking $1 billion in damages and an injunction; that has been combined with another brought by England’s Football Association and music publisher Bourne. The hearing began in Manhattan on Friday, with the plaintiffs looking for an injunction against YouTube and damages.
Echoing promises from Google CEO Eric Schmidt, AP reports that Google lawyer Philip S. Beck told Judge Louis L. Stanton the site was working “very intensely and cooperating” with major content companies on sophisticated video indexing that will “hopefully eliminate such disputes in the future.” The software would allow copyright holders to add a digital fingerprint to material—if YouTube finds the fingerprint upon upload, the video would be removed “within a minute or two.”
Read the full story on PaidContent
Posted by gp on 24 Jun 2007 | Tagged as: News and Events
Following a strong tradition of being the first regarding mobile technologies integration with US politics, the John Edwards campaign, as of last night, became the first US political campaign to launch a mobile fundraising initiative. But they did not go through the carriers or Paypal to do it. Instead, they harnessed a new technology developed by Mcommons (formally Rights-Group / Politxt) that converges text messaging with a PBX API to create a seamless “call to donate” process from your cell phone.
Read the full story on TechPresident
Posted by gp on 21 Jun 2007 | Tagged as: News and Events
Barack Obama has launched an SMS service to support his presidential campaign. He’s made it easy to join: People just send “Go” to OBAMA (62262)…
Read the full story on MocoNews
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