Posted by gp on 04 Jan 2008 | Tagged as: News and Events, New Media Resources, new media market research, traditional media, Media Entrepreneurship
Today’s journalism and other communications students by choice or necessity will be media entrepreneurs at various points in their careers. Relatively few of them can expect to work for a big media company for most or even part of their careers. That’s the reality in a media landscape that’s evolving at a phenomenal pace.
In my view, there’s way too much pessimism about the future of the news business and journalistic standards and practices. Of course there are challenges and uncertainties. But the opportunities are tremendous for those willing and able to think and manage entreprenurially whether in a start-up or an established media company. The problem is that many communications students don’t know very much about what it takes to start and grow a business. How to raise money, how to do a business plan, how to adapt to changing circumstances, how to hire the right people - all of this is a relative mystery.
That’s why I’ve incorporated entrepreneurship into the course I teach on the future of news at Johns Hopkins University. And it’s why I’ve embarked on a very exciting project at George Washington University in Washington, DC. I’m developing a new program in global media entrepreneurship at GW’s School of Media and Public Affairs. Its mission will be to foster education and research relating to media entrepreneurship around the world. The program will train journalism and other communications students to think entrepreneurially and to manage innovation and entrepreneurial enterprises. It will offer courses, conduct research and host conferences in the following areas, among others:
The global media entrepreneurship program will be affiliated with a major business school in the UK and a Washington-based international journalists center.
I’ll have much more to tell you in the near future!
Grant Perry
Posted by gp on 24 Sep 2007 | Tagged as: Uncategorized, News and Events, New Media Resources, online video, online Advertising
How Do You Create Messaging That Won’t Annoy or Be Ignored? Focus on Viewers’ Interests and Leave Room for Interactivity
If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer’s $775 million 2007 revenue estimate. But much of the attention paid to the ad channel is because there are still so many unknowns — what’s a standard view? What’s the best way to distribute video ads? And, most importantly, what kinds of ad formats do consumers find most effective (and least annoying)?
Posted by gp on 22 Aug 2007 | Tagged as: Uncategorized, News and Events, new media market research, social networks, Politics
A NEW POLL FROM SEATTLE-BASED Global Market Insite (GMI) has found that 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30.
Read the full story on Online Media Daily
Posted by gp on 14 Aug 2007 | Tagged as: News and Events, traditional media
It’s easy to say that the New York Times and other newspaper companies are screwed, but sometimes it helps to actually run the numbers. Do you know why they’re screwed? It’s actually not the cost of paper, ink, trucks, printing plants, and other physical distribution expenses. Rather, it’s the cost of content creation.
Senior New York Times reporters believe they are underpaid, and, relative to other highly educated folks at the peak of their professions, they sure are. But relative to the online revenue they generate, those talented reporters, columnists, editors, and researchers actually cost a fortune.
Read the full post on Silicon Valley Insider
Posted by gp on 14 Aug 2007 | Tagged as: News and Events, new media market research
The four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc.
Posted by gp on 14 Aug 2007 | Tagged as: News and Events, mobile communications
More moves from traditional media into mobile: Gannett (NYSE: GCI) is launching over 100 mobile Internet sites to beef up its presence in the growing local information market. The sites—covering 84 daily newspapers, 19 local broadcast Web sites and USA Today—will feature news, sports, weather and other local information…
Read the full story on MocoNews
Posted by gp on 08 Aug 2007 | Tagged as: News and Events, new media market research, online Advertising
The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011.
The forecast comes against a backdrop of declining advertising sales reported by newspaper groups this year in spite of continued strength in the US economy.
The findings are from a widely-watched annual research report on the media sector by Veronis Suhler Stevenson (VSS).
Read the full story on FT.com
Posted by gp on 31 Jul 2007 | Tagged as: News and Events
YouTube will add software to automatically detect copyrighted videos this fall, possibly September, according to a lawyer defending the video sharing site and parent Google against Viacom’s claims of copyright theft. Viacom filed suit last March seeking $1 billion in damages and an injunction; that has been combined with another brought by England’s Football Association and music publisher Bourne. The hearing began in Manhattan on Friday, with the plaintiffs looking for an injunction against YouTube and damages.
Echoing promises from Google CEO Eric Schmidt, AP reports that Google lawyer Philip S. Beck told Judge Louis L. Stanton the site was working “very intensely and cooperating” with major content companies on sophisticated video indexing that will “hopefully eliminate such disputes in the future.” The software would allow copyright holders to add a digital fingerprint to material—if YouTube finds the fingerprint upon upload, the video would be removed “within a minute or two.”
Read the full story on PaidContent
Posted by gp on 24 Jun 2007 | Tagged as: News and Events
Following a strong tradition of being the first regarding mobile technologies integration with US politics, the John Edwards campaign, as of last night, became the first US political campaign to launch a mobile fundraising initiative. But they did not go through the carriers or Paypal to do it. Instead, they harnessed a new technology developed by Mcommons (formally Rights-Group / Politxt) that converges text messaging with a PBX API to create a seamless “call to donate” process from your cell phone.
Read the full story on TechPresident
Posted by gp on 21 Jun 2007 | Tagged as: News and Events
Barack Obama has launched an SMS service to support his presidential campaign. He’s made it easy to join: People just send “Go” to OBAMA (62262)…
Read the full story on MocoNews
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