Posted by gp on 04 Jan 2008 | Tagged as: News and Events, New Media Resources, new media market research, traditional media, Media Entrepreneurship
Today’s journalism and other communications students by choice or necessity will be media entrepreneurs at various points in their careers. Relatively few of them can expect to work for a big media company for most or even part of their careers. That’s the reality in a media landscape that’s evolving at a phenomenal pace.
In my view, there’s way too much pessimism about the future of the news business and journalistic standards and practices. Of course there are challenges and uncertainties. But the opportunities are tremendous for those willing and able to think and manage entreprenurially whether in a start-up or an established media company. The problem is that many communications students don’t know very much about what it takes to start and grow a business. How to raise money, how to do a business plan, how to adapt to changing circumstances, how to hire the right people - all of this is a relative mystery.
That’s why I’ve incorporated entrepreneurship into the course I teach on the future of news at Johns Hopkins University. And it’s why I’ve embarked on a very exciting project at George Washington University in Washington, DC. I’m developing a new program in global media entrepreneurship at GW’s School of Media and Public Affairs. Its mission will be to foster education and research relating to media entrepreneurship around the world. The program will train journalism and other communications students to think entrepreneurially and to manage innovation and entrepreneurial enterprises. It will offer courses, conduct research and host conferences in the following areas, among others:
The global media entrepreneurship program will be affiliated with a major business school in the UK and a Washington-based international journalists center.
I’ll have much more to tell you in the near future!
Grant Perry
Posted by gp on 22 Aug 2007 | Tagged as: Uncategorized, News and Events, new media market research, social networks, Politics
A NEW POLL FROM SEATTLE-BASED Global Market Insite (GMI) has found that 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30.
Read the full story on Online Media Daily
Posted by gp on 14 Aug 2007 | Tagged as: News and Events, new media market research
The four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc.
Posted by gp on 08 Aug 2007 | Tagged as: News and Events, new media market research, online Advertising
The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011.
The forecast comes against a backdrop of declining advertising sales reported by newspaper groups this year in spite of continued strength in the US economy.
The findings are from a widely-watched annual research report on the media sector by Veronis Suhler Stevenson (VSS).
Read the full story on FT.com
